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| Website Optimisation Services |
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| Keyword Phrases |
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| Your website needs to rank highly in the search engines for phrases that are relevant to the type of customer you are trying to target. High rankings for keyword phrases that aren't going to be used by your potential customers are a waste of effort. |
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| You should give careful consideration to the key phrases used in your rankings optimisation process. These keyword rich phrases should reflect what you expect your customers to type in when searching for the content on your website. One strategy would be to actually ask your customers what they would type in as a search query if they were looking for your services or products. Or you can use a product like Wordtracker which is one of the most widely used packages of its type. Wordtracker helps you choose the right internet marketing keywords that will help your search engine placement and ranking. |
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| Once you have completed your keyword phrases research you are ready to incorporate these phrases into your main page content. Don't forget it is the words on your site that are going to sell your services or products not graphics or images so keep these to a minimum. The page content should be written in a balanced way so that keyword phrases are used within the text without reducing the readability. Avoid long sentences and always review each paragraph as it is written removing superfluous words. |
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| If you would prefer us to undertake a review of the website content and create pages that are rich in content and keyword phrases then go to our SEO writing and editing page, or if you would prefer we can offer a Consultancy Service to those who would just like some advice. |
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