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| Website Optimisation Services |
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| Paying for Placement |
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| Many of the search engines and directories now offer enhanced advertising opportunities. This allows your site to be seen above the regular listings for a particular search query. |
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| • Google Adwords | Google adwords is a way of advertising on Google for specific key phrases in an affordable way. You choose a set of targeted key phrases, which you then buy. Adwords is priced by position. An explanation can be found at Google programme overview which details where you will see your ad, how they are priced and how you can achieve a higher position. Adwords have a discounting policy so that if your Cost Per Click (CPC) is higher than the website below you, Adwords will reduce the price so you pay just 1p more than the website below. |
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| • Yahoo! Sponsor Listings | Yahoo! offer Sponsor Listings that is a fee based system allowing listed commercial sites an enhanced placement. Your Sponsor Listing comes out at the top of your category listing, above both ‘Most Popular’ and ‘Alphabetical’ |
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| • AskJeeves Keyword Network | AskJeeves offers a range of services within its Keyword Network. An overview of these services can be found here at Keyword Network. Sponsored links are also provided to AskJeeves and Teoma (Owned by AskJeeves) by Google. |
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| • Overture Pay For Performance | Overture offer a Premium listings service which will place you website in the sponsored listings of MSN, Yahoo!, InfoSpace, Lycos, AltaVista and Netscape. Overture state that these sponsored results will reach 80% of internet users. |
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